Our Site uses cookies.  Cookies are small files that contain text-information and are placed in your web browser during your session. The Site may use cookies for the following purposes: to carry data about your current session at the Site from one web page to the next, to identify you to the Site, to deliver content to you based on the country you select at the age screener and to facilitate pixel tags (See “Pixel Tags”) below.  We use cookies in order to help us make sure only authorized users use the site, and to collect anonymous information about visitors’ use of the Site.  (In addition, the Studio No. 7 portion of the Jack Daniel’s site stores a cookie that at various times contains your email address, date of birth and your band name.  The Studio No. 7 Music Mixer makes use of the information in the cookie.) Some pages of our Site may not function properly if the cookies are turned off.  Please consult your web browser's Help documentation for more information about how to turn cookies on and off.

In the course of ensuring network security and consistent service for all users, we employ software programs to do such things as monitor network traffic, identify unauthorized access or access to nonpublic information, detect computer viruses and other software that might damage our computers or the network, and monitor and tune the performance of our networks. In the course of such monitoring, these programs may detect such information as e-mail headers, addresses from network packets, and other information. Information from these activities is used only for the purpose of maintaining the security and performance of our networks and computer systems.

Pixel Tags.  We and our service providers may also use so-called "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") in connection with some Website pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Website usage and response rates.  A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Website visitors and may be associated with Cookies on the visitors’ hard drives.  When used in HTML-formatted e-mail messages, Pixel Tags can tell the sender whether and when the e-mail has been opened.  Some GIF files on this Site are provided by one of our ad management partners, DoubleClick.  These files enable DoubleClick to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our Site.  The cookie was placed by us, or by another advertiser who works with DoubleClick.  With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable.  This particular information does not contain your name, address, telephone number or email address.  For more information about DoubleClick, including information about how to opt out of these technologies, go to


Diese Website verwendet Cookies um Ihnen die Anwendung der Website zu vereinfachen. Ein Cookie ist eine kleine Datei, die Textinformationen enthält und für die Dauer Ihrer Session in Ihrem Webbrowser platziert wird. Wenn Sie den Browser schließen, wird das Cookie automatisch und lokal auf Ihrem Computer gespeichert. Aufgabe des Cookies ist es (1.) Ihr Geburtsdatum zu speichern, so dass Sie innerhalb von zwei Stunden nach Ihrem ersten Besuch der Website dieses nicht mehr einzugeben brauchen (2.) Ihnen Inhalte bereitzustellen basierend auf dem von Ihnen gewählten Land (3.) Ihnen die Registrierung und andere Vorgänge auf der Website zu erleichtern und (4.) anonyme Informationen über Ihren Besuch auf der Website zu speichern. Das Cookie erlischt am 1. Januar 2030.


Deze site maakt gebruik van een cookie om uw gebruik van de site te vereenvoudigen. Een cookie is een bestandje dat tekstinformatie bevat en die tijdens uw sessie in uw webbrowser wordt geplaatst. Zodra u de browser sluit wordt de cookie automatisch in uw computer opgeslagen. De cookie (1) werkt zo dat u na uw eerste bezoek uw geboortedatum niet nog een keer in hoeft te typen als u de site binnen twee uur weer bezoekt; (2) zorgt ervoor dat wij de inhoud van de pagina's aan kunnen passen op basis van het land dat u hebt geselecteerd; (3) zorgt dat de registratie en andere procedures op de site makkelijker worden voor u en; (4) bevat anonieme gegevens over uw bezoek aan de site. De cookie is zo ingesteld dat deze op 1 januari 2030 verloopt.


Drink Responsibly

Tennessee Whiskey • 40% Alcohol by volume [80 proof] • Distilled and Bottled by Jack Daniel Distillery, Lem Motlow, Proprietor,
Route 1, Lynchburg [Pop.361], Tennessee 37352.

To find out more about responsible consumption,
visit the century council.

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